Your "Brand" as a Writer: Why Being a Specialist is Better Than Being a Generalist

Advice from a TV writer/showrunner

You’re an aspiring writer. You’ve probably got a dozen ideas swirling around: a dark drama, a raunchy comedy, a sci-fi epic, maybe even a children’s animated series. And when someone in the industry asks what you write, you proudly declare, "Oh, I can write anything!"

Stop. Right there. That's probably the worst answer you can give.